"Man's greatest motivation in life is Fear and Greed."
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According to Phil Jackson's book "Sacred Hoops", that is what his CEO of Chicago Bulls believe. And how true is that and how untrue is that?
Being a marketing and advertising person, it's not uncommon that we try to go into the head of our target and think from their perspective. How will I make them buy my product? How will I make them join my contest? Basically, what are the consumers' behavior towards our product. We might not be psychiatrist but we do spend a lot of time doing that and sometimes the answer we get is pretty good. So how often do we use greed and fear to motivate them and does it work?
Fear
Honestly, this use to be my bread and butter as a sales man selling events and planning services. We will always make event planning sounds so difficult. The trouble of getting the right licensing for the right kind of show. PELU, Compass, NEA, BCA, SPF and many more. It is so mind blowing that the client will say it in his mind "Wah, so many things to do just for a roadshow? Damn, I always thought I just need some girls in bikinis to give away my flyers." Thanks to all these ruling in Singapore, it makes events planning kinda intimidating and that's where I come in to help you with getting the paper work done and best of all we do it all the time and it is like a snap of a fingers to me.
I guess it works the same for many other sales man from insurance to the guy who sells magic mop or some super sharp knives or even the property agent. One of the classic would be " I've got another person viewing this unit too. So let me know if you are interested else the other person might want to put the down payment 1st." Tar dar. And more often than not people fall into such "motivational traps". All you need is someone to push you over the top on saying yes.
Greed
Looking at this two motivational source, they sounded more like vice and sins to me than anything else and the bad news is that they are something that I work around.
How do I use greed? Familiar with these terms?
"50% Discount"
"Was $299 now $149 ONLY"
"Buy 1 get 1 free"
"LIKE MY FACEBOOK PAGE AND GET A FREE APPLE PIE!"
So I guess that rest are self-explanatory isn't it. Greed has always been the easiest form of motivation even in day to day case. "I buy you lunch if you...." "I give you this if you...." And our basic performance bonuses, year end bonus and what not bonuses at work. But are all this monetary bonus something that keep people in companies and making them happy and work in 100% effort or even 110% effort?
Zen master says...
it's love and community. That is what Phil Jackson believes. He believes that the power of community and love beats Greed and Fear anytime. And he wrote that book in the 90s. And do you know what he just said? He just pointed out at us the beauty of social media - which is Love and Community.
Community and Love
The best motivation as pointed out by Phil. Greed and Fear and only bring you this far but a good community brings you further. This is what social media is. Viral. How someone shares something and everyone else buy. The logic of why we prefer to read blogs and try things that are being talked about online. The community. The basic logic of "when everyone is trying it out, it can't be wrong." The Love when your friends ask you to do things as a team when you feel accepted as something as a team - Oneness.
I remember how I spent my money like water thanks to community love. Forums. I used to collect toys, I still do but not as crazy and how did things got out of hand? Mass orders at forum, people sharing what they just gotten and what is a must buy. You have no idea how many of those toys I got just because everyone else has it and sometimes because they needed one more person to buy as a group before they deliver it to Singapore.
How did some girls start losing weight on internet? The motivation of community. Challenging each other who loses more, the comments on Instagram that goes "Looking good XXXX".
How did some people started cycling. running or any other form of hobbies? The power of community. Word of mouth. And this is exactly how Facebook and other platforms are doing it isn't it? Sharing the latest food or the latest happenings.
In a good office environment, we have heard something like this too often, "The job sucks but a job is just a job and having good colleagues is important and make things worth it. We laugh and cry together as a team." That is always why HR experts always stress on the importance of team building, company trips, dinners and dance which will allow organization to create better results. It's not just about another day running under the sun trying to find clues or doing trust falls. Those are just activities to help speed up community building. Solving problems together, achieving something as a team. These rewards are priceless and it is something that will keep building. And this is the power of community and love.
So what is your motivation? Choose your poison.
Mr.Smith, come come, kor kor give you love.
According to Phil Jackson's book "Sacred Hoops", that is what his CEO of Chicago Bulls believe. And how true is that and how untrue is that?
Being a marketing and advertising person, it's not uncommon that we try to go into the head of our target and think from their perspective. How will I make them buy my product? How will I make them join my contest? Basically, what are the consumers' behavior towards our product. We might not be psychiatrist but we do spend a lot of time doing that and sometimes the answer we get is pretty good. So how often do we use greed and fear to motivate them and does it work?
Fear
Honestly, this use to be my bread and butter as a sales man selling events and planning services. We will always make event planning sounds so difficult. The trouble of getting the right licensing for the right kind of show. PELU, Compass, NEA, BCA, SPF and many more. It is so mind blowing that the client will say it in his mind "Wah, so many things to do just for a roadshow? Damn, I always thought I just need some girls in bikinis to give away my flyers." Thanks to all these ruling in Singapore, it makes events planning kinda intimidating and that's where I come in to help you with getting the paper work done and best of all we do it all the time and it is like a snap of a fingers to me.
I guess it works the same for many other sales man from insurance to the guy who sells magic mop or some super sharp knives or even the property agent. One of the classic would be " I've got another person viewing this unit too. So let me know if you are interested else the other person might want to put the down payment 1st." Tar dar. And more often than not people fall into such "motivational traps". All you need is someone to push you over the top on saying yes.
Greed
Looking at this two motivational source, they sounded more like vice and sins to me than anything else and the bad news is that they are something that I work around.
How do I use greed? Familiar with these terms?
"50% Discount"
"Was $299 now $149 ONLY"
"Buy 1 get 1 free"
"LIKE MY FACEBOOK PAGE AND GET A FREE APPLE PIE!"
So I guess that rest are self-explanatory isn't it. Greed has always been the easiest form of motivation even in day to day case. "I buy you lunch if you...." "I give you this if you...." And our basic performance bonuses, year end bonus and what not bonuses at work. But are all this monetary bonus something that keep people in companies and making them happy and work in 100% effort or even 110% effort?
Zen master says...
it's love and community. That is what Phil Jackson believes. He believes that the power of community and love beats Greed and Fear anytime. And he wrote that book in the 90s. And do you know what he just said? He just pointed out at us the beauty of social media - which is Love and Community.
Community and Love
The best motivation as pointed out by Phil. Greed and Fear and only bring you this far but a good community brings you further. This is what social media is. Viral. How someone shares something and everyone else buy. The logic of why we prefer to read blogs and try things that are being talked about online. The community. The basic logic of "when everyone is trying it out, it can't be wrong." The Love when your friends ask you to do things as a team when you feel accepted as something as a team - Oneness.
I remember how I spent my money like water thanks to community love. Forums. I used to collect toys, I still do but not as crazy and how did things got out of hand? Mass orders at forum, people sharing what they just gotten and what is a must buy. You have no idea how many of those toys I got just because everyone else has it and sometimes because they needed one more person to buy as a group before they deliver it to Singapore.
How did some girls start losing weight on internet? The motivation of community. Challenging each other who loses more, the comments on Instagram that goes "Looking good XXXX".
How did some people started cycling. running or any other form of hobbies? The power of community. Word of mouth. And this is exactly how Facebook and other platforms are doing it isn't it? Sharing the latest food or the latest happenings.
In a good office environment, we have heard something like this too often, "The job sucks but a job is just a job and having good colleagues is important and make things worth it. We laugh and cry together as a team." That is always why HR experts always stress on the importance of team building, company trips, dinners and dance which will allow organization to create better results. It's not just about another day running under the sun trying to find clues or doing trust falls. Those are just activities to help speed up community building. Solving problems together, achieving something as a team. These rewards are priceless and it is something that will keep building. And this is the power of community and love.
So what is your motivation? Choose your poison.
Mr.Smith, come come, kor kor give you love.